Every year, the Mercedes Benz Fashion Week Australia sets up in Sydney to celebrate the fashion and culture that define the Australian style. This year, Lekker Bikes and Hey Gents combine their strengths and visit the event, bringing with us some amazing looking Sportief Lekker Bikes.
Hey Gents have introduced their first edition of their magazine. With a focus on design and quality, the publication explores products and experiences that can enhance your life. Each issue includes interviews with creative talents, travel recommendations, useful guides, striking photography, and careful curation of amazing products. We from Lekker Bikes were excited to hear that they wanted to feature our brand in their first edition.
On the 15th of this month, not far from our Sydney Bike Shop, Fashion Week started at the Carriageworks at Eveleigh. The centre has been anchored as the nation’s style attraction; Australia’s most innovative fashion designers, red carpet celebrities and retailers join there together in a style-packed spectacular. What better place to present the first edition of Hey Gents Magazine?
The venue is unique and fits in perfectly with our Lekker Retro Bikes. It presents a fantastic picture of what our brand stands for. We love the old retro style that you find back in our bikes but we give them the comfort of 2017.
To make this event more outstanding; Lekker Bikes Sydney and Hey Gents collaborated together to give a very impressive presentation to the visitors of Fashion Week. We used 5 of our favourite Lekker Sportiefs with customized carriers for elegant placement of the magazine. It was easy for the gorgeous models, who were dressed and styled by Hey Gents, to hand out the goodies to all the amazing looking people at the venue.
Despite all the incredible outfits at Fashion Week, the bikes made a much bigger impression with the audience. As the guys were cruising around the area on the Lekker Bikes, people struggled not to notice them, many even asked to test the bikes for themselves. It was nice to see how this kind of cooperation works so well for both brands.
When asked what people think of Australian fashion, the words “relaxed, layed-back, fun, cheeky, but also daring” come to mind. Combine these assets and you find Lekker Bikes and Hey Gents.
We absolutely loved working together with Hey Gents. They have great insight into today’s hottest trends. In their first issue, they have featured an article about our Lekker Amsterdam Elite Bike, along with many other fantastic pieces.
We would definitely recommend you check them out!