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Experience the Brand Story
The whole team at Lekker Bikes couldn’t be prouder to see how our brand has been growing over the past few years. After our debut in Amsterdam, one of our main goals was to capture the attention of urban cyclists worldwide. That is why we combined our classic Dutch bicycle design with the latest trends and technologies to reach the shores of Australia, wishing to contribute to the ever-growing cycling culture of this country. After the opening of our first store in Melbourne in 2012, we were proud to announce the expansion of Lekker Bikes in Australia with another brand store in Sydney, in 2016.
At Lekker Bikes, we believe that each store has its own story. All have their particularities, whether it’s to do with the wide range of services they grant the customers, or what is happening in our different workshops at the rear of the stores. Continue reading and become a more familiar with our Melbourne Brand Store as well as its products and services, and gain a better insight at what it is we’re all doing here to serve you the best way we possibly can.
What’s so special about our Melbourne Brand Store?
If you happen to wander off one of the main streets surrounded by bicycle paths in North Melbourne, you’ll hear the sound of funky music coming from afar, it will lead you to a huge, luminous warehouse that you might have seen before: it’s our beloved Melbourne brand store. Displaying colourful images of our bikes on its storefront. This big open space isn’t like any other ordinary bicycle shop – being the Australian head office of the brand, our Melbourne store has plenty of room to showcase all the different bicycle series and offers more than enough space to make a test ride.
Once you make your way through the jungle of plants, commuter bikes, and customers, you’ll find yourself at our front desk, adorned with the shiny red Dutch emblem that is our Lekker Bikes trademark. If you have a quick look around, you can easily see what the store has on display: different vintage bicycle models, divided into two main styles: the Jordaan and Sportief Series, offering Men and Women the choice between a Dutch-style cruiser bike or a speedy minimalistic race machine.
“What is particular about Lekker Bikes is that our product range is clean and simple” – says Alistair, Sales Director. “We may have various ranges, but not hundreds of different models on display. Which makes it easier to find your way through the shop and have a look at the floor bikes, each model serie being neatly detached from the other, with a clear pricing and detailed explanation about our product.”
Our Melbourne Store Manager, Sam, will be there to welcome you, as well as the rest of the Lekker Team, whose heads you can spot popping up from the workshop at the back of the store. Each one of them is here to provide you with more information about our different models: whether you’re looking for a brand new Womens or Mens Bike, a new set of tyres or a nice helmet to match your Commuter Bike. The Lekker team will help you throughout the entire process to make sure that at the end you walk out with a bike that fits your needs perfectly.
But how do we make sure you get your dream bike?
“The key is to understand the customer’s needs” says Sam. “We ask them a couple of questions to get a better grasp of what they’re looking for. The final choice depends on a lot of different factors; we have to know more about them first, where they work, where they live, how they’re gonna use the bike… Once we’ve established a profile, we can guide them more easily.”
To make sure you’ll get the bike that suits you best, the next step is to try it and see how you feel. Our Melbourne Brand store is the perfect spot for this, people can simply hop-on one of our bikes and go. Test riding is an important step in making sure you pick the right size and choose a model that you feel most comfortable with. Once you’ve done all this, all you need to do is choose your accessories!
“I think what we can offer our customers – the main reason why they choose Lekker Bikes, is the complete package” adds Sam. “We don’t just offer aesthetically pleasing products, we offer good quality and service as well because we listen to our customer’s concerns, we take their opinions into account. Overall, our after sales feedback is very positive, as we make sure people leave our shop with a great shopping experience, along with a brand new bike.”
Customer service doesn’t end after somebody has bought a bike from our website or walked out with one in our store. We also make sure your bike is well maintained and ready for any cycling adventure. We do this by providing a free first service with every Lekker Bike purchase. Our team at the workshop also offers bike servicing not only to our Lekker customers but anybody interested in getting their bike serviced. We also do customization and upgrades, so that our vintage bikes can meet even the most demanding expectations.
We here at Lekker Bikes, hope this article provided a better overview of what is happening in our Melbourne store and the products and services that our team has to offer. As the ever-growing cycling culture in Melbourne is attracting a lot of new local customers, we’re striving to provide you with the best possible assistance while sticking to our product culture – Good Looking, Good Quality, Good Value. Whether you’re a two-wheels beginner or an avid cyclist, we hope to welcome you to our stylish warehouse in North Melbourne to share some of our knowledge and love of bikes.